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Welcoming all our New Brands

I thought it was about time to do a round up of some of the new brands that we have recently signed up. We are so excited to be working with so many amazing products and excited to be offering so much extra choice to our customers.

Aroma Baby

Cleanse, moisturise, protect and pamper your growing baby bump and then, your baby’s beautiful, newborn skin with our most exquisite, natural and organic-rich skin care products.

Launched as the first of its kind in 1994, our extensive collection of natural skin care is proudly still made in Australia – rich in certified organic, natural oils including calendula, evening primrose, avocado, rosehip and natural vitamin e. We offer a variety of beautiful, aromatherapy products and unscented (essential oil free) products, sure to suit all your pregnancy, labour, postnatal, baby skincare, baby massage and baby shower gift giving needs. .


Bbhugme was created by three chiropractors from Norway, Hilde, Ann Kristin and Elisabeth, who shared a deep interest in chiropractic care of pregnant women, moms and babies. They saw many teary, sleep-deprived women who were suffering from pelvic and back pain before, during and after pregnancy. The three realized that the women needed even more support and care – a long-lasting, take-home solution that could support them beyond the care they get at clinics. This was the origin of the bbhugme pillow.

They got together with designers to make a unique pillow that mothers could count on for support. The right shape, filled with a specific size and type of mircobeads, gives sturdy, but flexible support for every body type. The pillow fabric is elastic, yet strong.

Candylab Cars

We at Candylab have a clear and enthusiastic mission: to make the absolute best wooden toy vehicles on the market.   We're gearheads, designers, engineers, parents, and have all banded together to become toymakers, with an unflinching commitment to quality and customer satisfaction.

Early on in our budding years, we centered around a few core principles.   We believe in the extensive use of natural materials, unique craftsmanship, and steadfast adherence to principles of the mid century pioneers of modern design: great design should be attainable, and not reserved to luxury status.  Throw in some deep love for vintage automotive design, and the Candylab DNA was born, loved by children and collectors alike.


Citron is a family business based in Dubai. It was founded by a Mum who had a "fussy" eater so she came up with a product to deal with the problem.

Citron ultimate goal is to provide innovative products ranging from beautiful printed Lunch boxes, Food jars, Snack boxes, Lunch bags, Water bottles and Food cutters that make life easier and more fun.There is a complete range of Eco friendly items in their product range it took us them a long time to find the purest bamboo lunchboxes traveling around they found the bamboo city where we could produce the highest quality chemical and melamine free lunchboxes which inherit natural barricade against bacteria, most varieties of bacteria and bugs that attempt to thrive on  bamboo are eradicated naturally on contact.

Desert Chomp

Here at Desert Chomp we pride ourselves in creating quality, boutique teethers for your little teething chompers.

All our pieces are mindfully made using only biodegradable, eco-friendly and FDA approved materials.

We run all our teethers through extreme stringent testing so you don't need to worry about a thing


Designed for everyday use, at home or on the move, our products offer a durable alternative to traditional plastic

disposable or fragile dishware and home accessories. We aspire to create objects that are respectful of the environment,

and bring colour and beauty to daily life with friends and family.

Elegant Hospitality

Beautiful sheets and towels -same standard as 5 Star Hotels.

I ordered microfibre pillows and cushions which are super plump. I have had a wonderful nights sleep since having them. I also have the large bath sheets which are super soft and excellent value for money. Communication was great throughout the whole process.

Just received the Mattress Topper and must say it’s very comfortable.. the responses were on time and the delivery on dot as well… highly recommended


Handmade in South Africa and

established in 2017, Everli Baby is the brainchild of Nina and Sally, two sisters who share a big dream of dressing your little ones in all things gorgeous.

Made from only the softest 100% cotton and delicately finished off with super soft cotton lace.

Their range includes the most beautiful romper suits which have snap button fastening at the bottom for ease. Gorgeous dresses made with the finest lace trimmings and matching bibs which are perfect for a gift and to finish off headbands and cute little dummy clips.


Since 1991 Erzi has been a trademark for educationally valuable and high-quality teaching and learning resources made from wood for playing, learning and moving. Especially its range of precisely detailed and lifelike miniature food for toy shops and its accessories made Erzi known worldwide. The focus of Erzi's corporate philosophy has always been to support and promote children in their individual needs for exercise, playing and learning.

Our highest priority is our goal to delight our customers with high quality. The special quality of our educational wooden toys is based on our tradition as a wood-processing Saxon craft enterprise.


We are a family owned and sustainably managed manufacturer which produces beautiful things made of wood, as well as natural, high quality and safe wooden toys made to officially certified standards. We design durable wooden toys whose minimal design leaves much room for the development of the child’s creativity. In this way, new fantastic play worlds emerge, keeping pace with the child's development. In product development, we are guided by the principles Montessori.

Our products are unique, with traces of nature. With a few exceptions, everything is sanded and and sawn by hand - this gives a different expression than pure "machinery-work" and ensures the uniqueness of each piece.

We use alder, lime, beech and maple wood.

Malabar Baby

The team at Malabar work hard to research the finest factories, both in terms of quality of craftsmanship but also respect for their staff, to produce our collections. The factory that Malabar Baby works with is a leading member of 'Jaipur Bloc', whose partners include the UK charity Traidcraft and the European Commission's 'Switch Asia' programme. We work with factories owned by women where staff have been employed for many many years, being paid fairly and working in good conditions.

The art of block-printing goes through many skilled artisan hands and we are proud to be a part of preserving this tradition.

We are just as passionate about giving back and support Mother’s Choice, a local charity in Hong Kong.


Magna-Tiles® were invented by a Japanese mathematics teacher who wanted to create a better hands-on experience when learning geometric concepts in school and at home.

What better educational inspiration!

There are endless ways to use Magna-Tiles® and Magna-Qubix® at home or in the classroom.

Each “Magna-Click” of our durable magnetic building tiles and cubes sparks creativity in children of all ages.The tiles develops math, science, spatial and tactile skills. STEM approved! What more could you possibly want for a toy that will keep your child amussed for hours.

This is a gift which keeps on growing and will last for years

Melissa And Doug

Melissa & Doug, LLC is an American manufacturer of children's toys, including wooden puzzles, arts & crafts products, plush toys, and other educational toys. The company was founded in 1988 by Melissa and Doug Bernstein in their basement, and in Doug's parents' garage.

Today, our overstimulated and overscheduled children are using their imaginations less than ever. It’s a crisis in the making. And it’s why we’re committed to making products that inspire creative thinking and encourage kids to see new possibilities. It’s also why the American Academy of Pediatrics chose to join forces with us to champion the health benefits of open-ended play.

Olen Organic

Olen Organic offers beautifully designed, mindfully made organic cotton baby clothing and blankets. We combine modern, unisex styles with sustainable practices to create safer, softer, better apparel and accessories for baby and Mother Earth. 

"Olen" means "I am" in Finnish, and reflects our commitment to individuality, while serving as our homage to Scandinavian design and social practices.  

The fashion industry is one of the dirtiest industries in the world. We love clothes but believe in more knowledge and less stuff, so our small-batch styles are made to last and become hand-me-downs. However, once your little ones have outgrown them, they can be donated to new homes in your community using a pre-paid shipping label, courtesy of our partner Give Back Box.

Olli Ella

Oli Ellla was started by two sisters who since we can remember dreamed of creating something magic together - we were children before we ourselves became designers!

From early inventions involving scrawls in notebooks to setting up shops in our bedroom we have been manifesting this dream pretty much our entire lives.

We have now got our own families - 7 children between us and they make perfect guinea pigs to test our toys and this is why we continue to design for our homes and children in an effortless, playful, functional way.


We produce an original concept ofstickers for kids and adults that we call "sticker art".

It's very easy : you just have to play with hundreds of small colorful stickers on a grid by following a numbered color code. You complete a giant poster to compose

a sticker mosaics.

This activity is fun, easy and surprising. Careful, it's addictive : once you start, you can't stop.With Poppik, play with creative stickers, and achieve fine arts in stickers.

Play with stickers and hang all these colors on your walls to brighten up your daily life.

Pretend to Bee

Pretend to Bee is a brand name for an exciting range of children’s dressing up clothes.We prefer to describe our range as dressing up costumes as opposed to fancy dress!

We are a family run small business and have been retailing our range of dressing up costumes since 2005.

Our costumes are well made, using durable fabrics with the emphasis on easy to wear; most are designed with large openings, elasticated waists and Velcro fastenings.

We start from 6 months and go up to 9 yrs with some styles going up to 11 yrs.

Rudie Nudie

As any mother knows you are always trying to do the best for your baby - you read all the right books and listened to all the right people and understand the importance of nappy-free tummy time – especially for your baby’s physical development.

Knowing its importance, you it is vital that you have a machine washable, totally waterproof playmat with a soft snug layer on top, which means no need for extra blankets. Genius! So you must have the unique Rudie Nudie Play Mat. It makes life so much easier.

Let the Rudie Nudie Play Mat take the hard work out of your nappy-free time too. No mess. No fuss. Just peace of mind, knowing that you’re doing the best for your bab


We are a leading children’s educational brand on a mission to promote early emotional learning.

As a family therapist and an educator, we saw a need for an intentional children’s brand that reinforces a positive attachment between children and their caregivers.

Our stories use research-based techniques to teach little ones important social-emotional skills.

Through pro-active and supportive narratives, each collection is intentionally crafted to build resilient, caring, and confident children. 

We identified a need for intentional children’s products and now we have the privilege of spreading the Slumberkins mission and preparing children to thrive in the modern world.


The Sebra range is characterised by a Scandinavian simplicity, and the majority of the collection is made from authentic materials – including wood, wool, recycled paper and organic cotton. 

As large part of the collection is handmade, making each product unique.

At Sebra, we believe that creating a joyful home with space for children and their creativity does not mean having to make aesthetic compromises. 

Therefore, we have made it our vision to create quality products filled with joy for playful children and their style-conscious parents – and this is something we have done since 2004.

Tiger Tribe

Tiger Tribe create beautiful, compact and portable activity sets, gifts and toys for kids, from babies through to 12. 

Husband and wife team Anthony and Naomi established Tiger Tribe in 2007, from the garage of their family home in Melbourne, Australia. As parents to two little tigers themselves, their vision was to create imaginative and fun products for children. Now, over a decade later, they’ve moved out of the garage and the team has grown to 16, including our superstar design team (and office dog, Marley!). 

Our products are thoughtfully designed in-house with Portable Play in mind. Easy to pack and convenient to carry, we make activity sets, toys and gifts that are ideal for little tigers (and parents of little tigers) on the go.

Twelve Little

Parenthood is one of the most rewarding and challenging life events any person can experience. Every “first” moment is memorable; the first smile, first step, first word, and who can ever forget the first time you bring your baby to the outside world. Our TWELVElittle diaper bags are purposefully and intuitively designed to assist parents through every milestone, from the newborn days to daycare drop-of. Made of high-quality water-resistant fabrics and vegan leather, each bag is crafted with individual style and is the perfect bag to carry both baby and Mummy essentials. And since all of our products are engineered to be durable and long-lasting, once you've outgrown the diapering stage, our bags carry over seamlessly for your own use, whether for travel, work, or play. 

Twinkle and Giraffe Design

We are dedicated to helping you capture and hold on to the incredible moments in life through our unique, colorful, and fun milestone cards! Our milestone collections are designed to make the perfect gift for new parents and expecting mums.

All of our cards are printed on silk cardstock to allow you to write your own notes on them.


From a fun idea and product design in 2003 to a toy design company with worldwide distribution and sales network in 2017.

Our story in a nutshell. We embarked on a road trip into the unknown world of toys.

Before we knew it, we were in overdrive. Together with Lex, distributor, and Stephanie, marketing, we are a solid team.

Our kids, Bente and Joep regularly get on board to help out with packaging, events or photography for social media.

Our team mirrors our product: compact, reliable and flexible.

Wee Gallery

As a graphic designer with a background in Chemistry, Botany and Zoology, Surya along with Dave who was a teacher, was fascinated by the idea of helping our baby’s brain develop by literally playing with visuals. We created a planet of animals, which were designed to entertain and educate, taking into account each stage of development.

As our son used the Art Cards, we discovered newborns can only see as far as 12 to 15 inches away (around the length of your forearm and hand) - they are most taken with their parents’ faces and they are drawn to simple but repeating geometric shapes in black and white.

We have created a planet of animals with all of the above in mind.

Wobbel Board

The Wobbel finds it’s origin in the Waldorf schools. With the Wobbel we present this classic balance board in a modern design and contemporary editions. Wobbel:

The wooden toy that moves young and old.

The Wobbel stimulates balance and strength during play and use. In a playful way, but very efficiently, it supports physical awareness and balance.

When using it as a training device, specific muscle groups can be isolated, while other exercises train big muscle groups. This goes for (young) children, adults and even the elderly. 


VIGA Company is located in Ningbo, an important toy base and logistics center in China. We are aiming  to design, manufacture and distribute wooden toys of superior quality. Our company’s biggest asset is  the Vision we share, which is based on the great achievement of over 18 years’ customer research. 

The core members of VIGA have been working together for many years, still being childlike and full of creativities.

Nowadays, we have our own corporate culture, it is a creative atmosphere, the nature is to apply what we have learned into practice. We rapidly combine customers’ needs with our techniques, and then our brilliant product experts translate them into solutions and services. 

The real exciting part of all these new brands is that we haven't even covered them all and plenty more are to be coming very soon.

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